Food Works
  • ABOUT US
    • STAFF
    • BOARD OF DIRECTORS
    • CONTACT US
  • JOIN
    • Organizations
    • VOLUNTEER
  • PROGRAMS
    • COMMUNITY FARMERS MARKET
    • SNAP Support & Link Match
    • FARMING ALLIANCE
    • FARM BEGINNINGS
  • EVENTS
    • Special Events >
      • Annual Meeting
      • Farm Tune Up Workshop
      • CSA Fair
      • Grain Summit
      • Online Marketing Workshop
    • FIELD DAYS
    • Local Food Features >
      • Farm Crawl Meal Kits >
        • Farm Crawl Meal Kit Cooking Demos
      • Chef Talk
      • Fall Feast
      • Rock the Pint
      • Rock the Plate
    • SMALL FARM DREAMS
  • RESOURCES
    • COMMUNITY FOOD ASSESSMENT
    • CROSSROADS REPORT
    • OUR DOCUMENTARY
    • Buy Fresh Buy Local Illinois
  • DONATE
  • Blog
  • Farmers Market Directory
  • Farmer Profile

Online Marketing for Small Farmers

Picture
With increasing competition for consumers, small farmers seeking to grab a share of the market must learn to use internet-based tools and to apply marketing principles to attract new customers and retain existing ones.The choices can be overwhelming though. How can a farmer build a website inexpensively? What tools make online marketing easy and effective? How can I tell what's working?
 
Food Works is hosting a three-part, hands-on workshop series that will introduce area farmers to online marketing basics and familiarize them with easy-to-use online tools. Participants will develop a detailed marketing plan, and a website template; and they will learn tips for managing social media effectively and email marketing. This workshop is designed for beginning farmers and established farmers looking to improve their web presence and internet marketing.
​
This workshop will teach you the skills to target and manage your farm internet marketing to achieve your goals.


Workshop details:
Dates: Mondays February 27th, March 6th and 13th
Time: 5:30-8pm
Cost: $65; $55 for Food Works members*

Location: John A. Logan College

*​Scholarships Available
Workshop Cost:
In this workshop you will gain skills in:
  • -Identifying target customers
  • -Creating a marketing plan
  • -Drafting content for websites
  • -Designing a drag and drop website
  • -Optimizing content for social media
  • -Constructing email marketing campaigns

    Online Marketing Workshop Registration 

    Please indicate if your spouse or farm partner will be attending the workshop with you.
    i.e. Weebly, Wix, Wordpress, Small Farm Central, etc.
    Please create a farm specific page prior to the third week of workshop series
    1 being no exposure; 5 being very experienced
    1 being no exposure; 5 being very experienced
    1 being no exposure; 5 being very experienced
    1 being no exposure; 5 being very experienced
Submit

Home

About
Staff
​Contact Us
© COPYRIGHT 2015. ALL RIGHTS RESERVED.
  • ABOUT US
    • STAFF
    • BOARD OF DIRECTORS
    • CONTACT US
  • JOIN
    • Organizations
    • VOLUNTEER
  • PROGRAMS
    • COMMUNITY FARMERS MARKET
    • SNAP Support & Link Match
    • FARMING ALLIANCE
    • FARM BEGINNINGS
  • EVENTS
    • Special Events >
      • Annual Meeting
      • Farm Tune Up Workshop
      • CSA Fair
      • Grain Summit
      • Online Marketing Workshop
    • FIELD DAYS
    • Local Food Features >
      • Farm Crawl Meal Kits >
        • Farm Crawl Meal Kit Cooking Demos
      • Chef Talk
      • Fall Feast
      • Rock the Pint
      • Rock the Plate
    • SMALL FARM DREAMS
  • RESOURCES
    • COMMUNITY FOOD ASSESSMENT
    • CROSSROADS REPORT
    • OUR DOCUMENTARY
    • Buy Fresh Buy Local Illinois
  • DONATE
  • Blog
  • Farmers Market Directory
  • Farmer Profile